You probably wouldn’t buy a car without taking it for a test drive, and MSPs shouldn’t purchase cybersecurity tools without a solid test run, either.
Enter a major perk in any managed service provider (MSP)’s toolbox: the NFR (not-for-resale) license. An NFR license enables an MSP to test a product internally for free.
But not all NFRs are created equal. It’s important to know the best NFR licenses that vendors offer — licenses that are actually free and provide you with a true product experience for your research process.
Keep in mind, a partnership is a two-way street. Vendors provide NFRs to help you sell their solutions. If you determine you can’t or won’t be selling a solution after your NFR experience, be a good partner by informing the vendor, providing feedback as to why, and relinquishing your licenses.
A vendor that offers an NFR license is a positive sign for MSPs. Here are some of the benefits:
Why Eat Your Own Dog Food When You Can Drink Your Own Champagne? With an NFR license, you can intimately get to know a tool and determine if it truly lives up to its hype. When you know a product is the real deal, you’ll feel much better about selling it to your customers. Using an NFR prevents you from leaning on customers as guinea pigs, and enables you to familiarize yourself with the product, which will in turn boost your confidence when selling, onboarding, discussing and managing the product with customers.
Operational Efficiency. Vendors who work with MSPs know that operational efficiency drives gross profit. As an MSP, you’ve probably had the unfortunate experience of needing to rip and replace a product that you weren’t able to properly vet, which is a major setback and a waste of time and money.
MSP-Friendly. NFR licenses are partner-specific — so at a bare minimum, a vendor that offers an NFR license probably knows what an MSP is, has an established partner program, and is tapped into the community. Plus, a vendor offering NFR licensing understands that the goal is to show the value of a product, rather than trying to fit a square peg in a round hole.
To take full advantage of an NFR, it’s important to treat it like a real product deployment. That way, you can feel completely confident communicating any quirks to your techs and customers.
The best NFR licenses are full-featured products that give you the same experience you can expect for your clients. Make sure to read the agreements to understand what limitations might be in place, such as:
Here’s a list of the best, free NFR licenses from cybersecurity vendors:
Duo is a mature product offering that is well known for its ease of use. MSPs will enjoy an extensive documentation library with easy-to-follow instructions on a variety of technical processes. Other benefits include:
Blumira’s NFR is completely free to get started; sign up in a matter of seconds to get full access to the product.
Learn more about Blumira’s MSP program>
MSPs can use their MSP Portal to add their clients into Blumira’s Free Edition for M365. This secures your clients M365 environment for free and helps you sell them on the value of a paid edition!
Watch our on-demand webinar with Jeremy Young, Director of Partner Strategy, and Chris Furner, Senior Sales Engineer, to learn more about the NFR licenses mentioned here, and to hear more about Blumira’s MSP program.
Are we missing NFRs from your favorite vendors? Drop us a line in the comments below, and we’ll add it to the list.